Club PR Competition

01/07/2008

 

CLUB PR COMPETITION: HANWELL AND NORTHFIELDS

Congratulations again to the Rotary Club of Hanwell and Northfields who for the third year running win the District PR Competition and show what a club's active PR campaign can achieve in promoting Rotary's image.

This is also an example for other Clubs in the District to look at and think about in terms of doing themselves in future and seizing an opportunity. It is also a way that Clubs can make use of new technology.

The Club achieved coverage of Rotary Young Chef on BBC News 24 and on the BBC News website and increased awareness of Rotary's activities at a time when Ed Balls, Minister of State was announcing significant additional funding for cooking in schools.

Background

Ed Balls made a statement that additional monies had been committed to make sure that cooking skills were taught in all schools by 2010. West Area Clubs had held their Rotary Young Chef Area Final the previous Friday. Hanwell and Northfields President Bill Tillotson submitted pictures from the event to the BBC 'YourPics' website almost immediately after the announcement. The BBC 'Have Your Say' journalist emailed back almost immediately for more information, and to see if they could arrange an interview.

Club member and District Youth Opportunities District Chairman Alan O'Neill contacted me and then liaised between the BBC and the school to set up the interview. This all happened within a window of four/five hours!

Outcome

Pictures from the West Area Rotary Young Chef Final were published on the BBC News website. The Food Technology Teacher, and the Young Chef winner and runner up from Twyford School went to BBC Television Centre for a live studio interview on BBC News.

EVE CONWAY, COMMUNICATIONS CHAIRMAN AND MARKETING OFFICER, RIBI COMMUNICATIONS COMMITTEE MEMBER